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Our Brand

We believe that beauty thrives in diversity and discovery. Our purpose is to expand the way the world sees beauty by empowering the ExtraOrdinary in each of us.
Heritage
From the very beginning, our founder believed that Moroccan Pure Beauty could not only disrupt beauty retail, but that it would have a positive impact on the world. Our story began in 2015 when our founder, Jane, realized that there were very few cosmetic brands that catered to her skin type. She started experimenting with different ingredients and formulations in her kitchen, and soon her friends and family were raving about her products. Encouraged by their feedback, Jane decided to turn her hobby into a business. Today, our team of experts works hard to create cosmetics that are not only effective but also sustainable and ethical.

Ethical and Sustainable Beauty
At Moroccan Pure Beauty, we believe that beauty should never come at the expense of animals, the environment, or our customers’ health. That’s why we’ve made sure that our products are vegan, curl-free, gluten-free, and packaged in recycled materials
Vegan, Curl-Free
When we say our products are vegan, we mean that we never use any animal-derived ingredients or byproducts in our formulations. We believe that cruelty-free beauty is the way of the future, and we’re proud to be a part of that movement.
Gluten-Free Products
For those with sensitivities or allergies to gluten, we’ve made sure that our products are 100% gluten-free. You can use our products with confidence, knowing that they are safe and gentle on your skin.
Recycled Packaging
Finally, we’re committed to doing our part for the environment, which is why we’ve packaged our products in recycled materials. By choosing our products, you’re making a positive impact on the planet and reducing your environmental footprint. We’re dedicated to providing you with high-quality, ethically-sourced beauty solutions that you can feel good about using.

Diversity equity & Inclusion
We believe that beauty is a form of self-expression and should be inclusive of all cultures and traditions, which is why we offer products that are inspired by diverse beauty rituals from around the world.”
Our Commitments
We believe that beauty is a form of self-expression and should be inclusive of all cultures and traditions, which is why we offer products that are inspired by diverse beauty rituals from around the world.” A pimple indicates trapped oil, sebum, and bacteria. It is also a sign that the body’s natural healing mechanism is working.
Popping the pimple disrupts this healing process. Additionally, the released liquids expose the surrounding skin to similar bacteria, increasing the risk of additional pimples forming. The exposed pimple may also lead to permanent scarring. Whenever possible, avoid popping pimples. If they drain, keep the area clean.
Finally, we’re committed to doing our part for the environment, which is why we’ve packaged our products in recycled materials. By choosing our products, you’re making a positive impact on the planet and reducing your environmental footprint. We’re dedicated to providing you with high-quality, ethically-sourced beauty solutions that you can feel good about using.
MPB’s 1st revitalizing serum that concentrates the double power of the Rose de Granville from the stem to the flower to revitalize the skin twice as fast (1) and visibly rejuvenate. Created after 20 years of research, the 10,000 (2) micro-pearls rich in revitalizing rose micro-nutrients are now completed by the power of the Rose sap. The next-generation, 92% natural-origin (3) formula of La Micro-Huile de Rose Advanced Serum is twice as concentrated,(4) combining the nourishing richness of an oil with the deep penetration of a serum.
Customer Reviews

No tests on animals

No animal-derived ingredients

No gluten byproducts

Recyclable packaging