About – moroccanpurebeauty.com

Our Brand

We believe that beauty thrives in diversity and discovery. Our purpose is to expand the way the world sees beauty by empowering the ExtraOrdinary in each of us.

Heritage

From the very beginning, our founder believed that Moroccan Pure Beauty could do more than offer skincare—it could preserve and share the essence of natural beauty rooted in tradition, while creating meaningful impact.

With over 18 years of hands-on experience as an esthetician, makeup artist, and permanent makeup (PMU) artist in the USA, she has dedicated her career to helping others feel confident and radiant in their skin. Born and raised in Morocco, her love for beauty started early—surrounded by the scents, rituals, and natural remedies passed down through generations. Argan oil, black soap, clay masks, Rkar Fassi (traditional red powder), and herbal infusions weren’t trends—they were everyday essentials.

After moving to the U.S., she built a successful career in the beauty industry, but she never stopped missing the natural simplicity and effectiveness of the Moroccan rituals she grew up with. That passion became the foundation of Moroccan Pure Beauty: a brand that brings authentic, high-quality Moroccan products into modern self-care routines.

Each product is carefully selected not only for its effectiveness but for the story behind it. Our Argan oil, for example, is ethically sourced from women-run cooperatives in rural Morocco. These skilled artisans hand-extract every drop with care and tradition. By choosing Moroccan Pure Beauty, you’re directly supporting these women and helping sustain their livelihoods.

Most of all, our founder wants you to experience what she’s loved her whole life:
the purity of real Moroccan Argan oil, the glow of natural ingredients, and the beauty of rituals passed down for generations.

Today, Moroccan Pure Beauty is more than a brand, it’s a bridge between cultures, a celebration of heritage, and a return to beauty in its purest form.

Ethical and Sustainable Beauty

At Moroccan Pure Beauty, we believe that beauty should never come at the expense of animals, the environment, or our customers’ health. That’s why we’ve made sure that our products are vegan, curl-free, gluten-free, and packaged in recycled materials

Vegan, Curl-Free

When we say our products are vegan, we mean that we never use any animal-derived ingredients or byproducts in our formulations. We believe that cruelty-free beauty is the way of the future, and we’re proud to be a part of that movement.

Gluten-Free Products

For those with sensitivities or allergies to gluten, we’ve made sure that our products are 100% gluten-free. You can use our products with confidence, knowing that they are safe and gentle on your skin.

Recycled Packaging

Finally, we’re committed to doing our part for the environment, which is why we’ve packaged our products in recycled materials. By choosing our products, you’re making a positive impact on the planet and reducing your environmental footprint. We’re dedicated to providing you with high-quality, ethically-sourced beauty solutions that you can feel good about using.

Diversity equity & Inclusion

Our Commitments

We believe that beauty is a form of self-expression and should be inclusive of all cultures and traditions, which is why we offer products that are inspired by diverse beauty rituals from around the world.” A pimple indicates trapped oil, sebum, and bacteria. It is also a sign that the body’s natural healing mechanism is working.

Popping the pimple disrupts this healing process. Additionally, the released liquids expose the surrounding skin to similar bacteria, increasing the risk of additional pimples forming. The exposed pimple may also lead to permanent scarring. Whenever possible, avoid popping pimples. If they drain, keep the area clean.

MPB’s 1st revitalizing serum that concentrates the double power of the Rose de Granville from the stem to the flower to revitalize the skin twice as fast (1) and visibly rejuvenate. Created after 20 years of research, the 10,000 (2) micro-pearls rich in revitalizing rose micro-nutrients are now completed by the power of the Rose sap. The next-generation, 92% natural-origin (3) formula of La Micro-Huile de Rose Advanced Serum is twice as concentrated,(4) combining the nourishing richness of an oil with the deep penetration of a serum.